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It was here at the New York Auto Show in 2002 that Toyota introduced its youth-oriented Scion brand for the first time, and in the intervening years Scion has grown with new models and increasing sales.
At this year's New York show, Scion is providing a look at the future of the brand's sports coupe with an all-new concept called FUSE.
Developed by Calty Design Research, Toyota's North American design studio located in Newport Beach, Calif., and Scion's Advanced Product Strategy Team, the FUSE was designed to be the new Scion sports coupe icon.
"The idea of the all-new FUSE Sports Coupe is a reflection of the boundless limits and creative envelope that embodies all the vital personalization components of a Scion product," said Mark Templin, Scion vice president. "Since the launch of Scion three years ago, designers have learned a great deal about what inspires and motivates Scion buyers through its unique vehicle lineup and instilled them into the FUSE."
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